With over three decades of experience in the graphic design industry, I am a proficient and dependable multimedia graphic designer. I possess exceptional skills and expertise in Adobe Creative Cloud programs such as Photoshop, InDesign, Illustrator, Animate, After Effect, and Premiere Pro. My portfolio includes creating print and digital designs, and I excel at crafting broadcast storyboards, HTML5 animated ads, and social media posts.
Throughout my career, I have designed logos, brand identities, and advertising campaigns for a range of clients, including private schools, non-profit organizations, and automotive manufacturers. In my free time, I pursue my passion for photography and music by reviewing concerts and taking photographs as a concert reviewer and photographer for an international online music magazine. Additionally, I am an accomplished light painter specializing in capturing stunning photographs of cars.
Specialties and qualifications:
- Passionate, Experienced Art Director with a successful track record leading art direction while achieving high levels of client satisfaction; adept in overseeing visual aspects of projects and offering design solutions when needed
- Imaginative Multimedia Designer with 30 years of experience in graphic design, including print and digital projects
- Skilled Interpersonal Professional who collaborates with clients to set objectives and ensure vision alignment
- Results-Driven Project Manager who sets deadlines and meets budget and time constraints successfully
Art direct client and in-house video spots used in broadcast commercials, company websites, and social media placement. Design & produce social media display images and multimedia advertising campaigns (digital ads, eblast, direct mail, and printed POP promotional material). Manage multiple concurrent long- and short-term projects, often juggling up to 10 projects simultaneously while maintaining brand style guide adherence. Collaborate with vendors to produce collateral material on time and within budget. Foster client relationships, prioritizing client needs and goals.
ACHIEVEMENTS HIGHLIGHTS
Provide leadership and expertise. Explained the value of the graphic design items (email, newsletters, and print collateral materials) beyond the popular social media ads and images associated with digital marketing. Mentored employees to develop the graphic design skills needed to create strong social media ads for clients; created graphic design presentations on basic design principles and taught staff how to apply those principles to images and ads on social media (Instagram, Twitter, Facebook, LinkedIn, and more)
In-house Projects. Managed collateral, print, and office wall décor when rebranding from SocialSEO to Intero Digital; in-house photographer for office portraits, social media photos, and product photography for Amazon seller clients.
Vodaland. Created new social media images, animated gifs, and Google ads for a national trade and engineering company working in the collection, purification, drainage, engineering, and landscaping; images used on LinkedIn, Facebook, and Google have increased 1.5% more click-throughs to their product page.
Bahamian AML Foods Limited Retail Brands. Created new monthly social media images for retail brands.
Sera Tech. Created new monthly social media designs for an HVAC and plumbing field service management software company.
Fairfield Geotechnologies. Created weekly social media designs for a Houston-based company that provides a range of seismic data acquisition, processing, and interpretation services to the oil and gas industry.
Dollar Days is a wholesaler that provides bulk quality products for charitable outreach efforts, storefronts, and fundraisers. Redesigned product landing pages and art directed and created social media promotional images for the monthly sales campaign.
Complete design & photography projects for a wide variety of clients, including US Figure Skating, Graham Oleson Advertising, AdPro, St. Mary’s High School, the American Sheep Industry Association, and the Professional Rodeo Cowboys Association. Design and produce HTML5 digital banners, and multimedia advertising campaigns (digital ads, eblast, direct mail, and assorted printed POP for campaign promotion). Art direction and storyboard creation for monthly video promotion for various automotive dealerships and dealership associations. Perform site maintenance and improvement (HTML/CSS), train new designers in Adobe Animate banner designs and HTML5 coding, and network with clients to maintain long-term connections.
ACHIEVEMENTS HIGHLIGHTS
Chalmers Ford is an Albuquerque-based automotive dealership that runs a monthly multimedia advertising campaign featuring Ford’s monthly specials and certified pre-owned vehicles. The campaign includes art direction, logo design, HTML5 digital ads, website banners, printed promotions, commercial storyboards, and art direction for local broadcasts.
Colorado Springs Advertising Agency. Redesigned the AD360 logo, modernizing and simplifying the design.
National Finals Rodeo Project. Designed the 50th-anniversary coffee table book, including the front and back covers, spine design, inside page layouts, photo collages, & statistical table.
Colorado Springs Chinese Cultural Institute. Selected to design the Chinese New Year zodiac animal logo and collateral, including promotional posters, digital and newspaper advertising, and the event program (2011 – 2023).
Red Noland Auto Group. Design animated Facebook stories and Instagram reels; create monthly promotions for brands including Cadillac, Jaguar, Land Rover, and Infiniti.
Clients:
- Graham Oleson Advertising
- AD Pro 360
- U.S. Figure Skating
- Professional Rodeo Cowboys Association
- American Sheep Industry Association
- St. Mary's High School
- The Colorado Springs School
- Angels Against Alzheimer’s
Served as creative lead on Tier II Honda and Toyota dealer associations and Tier III car dealers (Chalmers Ford, Phil Long Dealerships, Hometown Motors, Walker Renton Mazda, and Subaru). Designed/produced HTML5 digital banners and multimedia advertising campaigns. Performed website maintenance and improvement; trained new web designers.
ACHIEVEMENTS HIGHLIGHTS
ENT Credit Union. Created UI/UX interactive consumer instructional electronic guide; designed and programmed step-by-step manual on how to use e-banking system using Flash and JavaScript; included voice narration.
Kansas Honda Dealer Associations/Northern Nevada Honda Association. Design and animate HTML5 weather-related digital advertisement featured on local television weather page website.
UCCS Lifetime Entrepreneurship Award Celebration. Designed the 2012 award celebration luncheon, including collateral (program, vinyl banners, and tabletop centerpiece).
Clients: Phil Long Dealerships, Northwest Toyota Dealers, Carolina Honda Dealers, Washington Honda Area Dealers, Chalmers Ford, Walker's Renton Subaru, Walker's Renton Mazda, WeBuyAnyCar.com, Ent Federal Credit Union, and the University of Colorado-Colorado Springs
As an in-house art director for a non-profit professional sports association, I coordinated all advertising and editorial material for a biweekly/monthly trade publication. Additionally, I art-directed photo shoots for the cover of monthly magazines and event souvenir programs.
My design expertise extends to web and print media, including creating marketing materials such as advertisements, publications, annual reports, brochures, point-of-purchase merchandise, and tradeshow displays. I possess particular proficiency in 4-color process print media and sharp pre-press and production skills. I have also attended press checks and collaborated with outside vendors to ensure all projects were executed to the highest standard.
ACHIEVEMENTS HIGHLIGHTS
National Finals Rodeo. I created and designed the annual National Finals Rodeo event program and promotion poster. I also designed the event insert published in the USA Today newspaper.
ProRodeo Sports News. I led the transformation of a bi-weekly tabloid newspaper into a monthly full-color magazine that showcased editorials and rodeo results through a redesign process.
Professional Rodeo Cowboys Association Media Guide. I was responsible for designing the annual PRCA Media Guide, a comprehensive reference volume and almanac that covers the history of professional rodeo, biographies of the top 30 cowboys in each of six competitive rodeo events, event explanations, and statistics. The guide also provides complete records of all levels of competition and information on livestock welfare.
As the art promotion and graphic design manager for a comprehensive textbook production company, I oversaw all aspects of these areas. This included coordinating book projects from composition to illustration, ensuring quality control of the final output.
Moreover, I was responsible for designing the company's web pages and providing maintenance and technical support for all computer systems. Additionally, I served as the in-house agent for purchasing computer software and as a technical hardware advisor, and I also acted as a network system administrator.
Clients: Delmar Publishing, McGraw-Hill, John Wiley and Sons, and HarperCollins Publishing
As a graphic designer and production artist, I worked with national agricultural publications and their advertisements, such as Calf NEWS, Cattle Feeders magazine, National Cattlemen's Association, Colorado Cattlemen's Association, and Nebraska Cattlemen's Association. I was the liaison for all publications and their respective organizations. Additionally, I was the lead team coordinator for advertising and editorial material for all publications.
In my role, I played a pivotal role in designing and producing printed materials, such as stationery, signage, brochures, and advertising for various agricultural clients.