Design Problem:
A leading oil and energy enterprise specializing in acquiring, processing, and licensing seismic data wants to leverage social media platforms to increase brand awareness and engage with its target audience. Specifically, the company needs to create weekly social media posts on LinkedIn, Twitter, and Facebook.
One of the posts the company wants to create is about the Permian Basin Water in Energy Conference. The post copy encourages stakeholders to attend the event and support a safer, more sustainable future. The company wants to create a visually appealing image to accompany the post and capture the audience's attention.
Design Solution:
To address the client's social media goals, we created a comprehensive social media strategy that included developing weekly posts on LinkedIn, Twitter, and Facebook platforms. These posts featured industry-related news, updates, and highlighted the company's services and expertise in seismic data acquisition, processing, and licensing. To increase the posts' reach and visibility, we used relevant hashtags.
We also created visually striking social media images to complement the posts. For the Permian Basin Water in Energy Conference post, we developed three initial designs based on the environmental concept of the event. The client chose Option 3, which showcased a graphic of a hand holding a globe with butterflies fluttering around it. David from FairfieldGeo provided positive feedback, praising the design.
- Photoshop
- Illustrator
Fairfield Geotechnologies
Results:
The social media strategy has been successful in achieving the client's objectives. The weekly posts generated interest and discussion among the audience, resulting in increased engagement and brand visibility. The Permian Basin Water in Energy Conference post received a lot of interest and engagement, with users expressing their support for the event and sharing the post with their followers.
The social media posts have had a positive impact, as evidenced by the following metrics:
- Twitter: 61 Impressions
- Facebook: 5 Impressions, 4 Post Reach
- LinkedIn: 667 Impressions, 8 Likes, and 1 Social Share
The metrics indicate that the posts are being seen by the target audience and generating engagement.
Thoughts and comments on this design
Despite personal feelings against fracking, I was able to create a visually appealing social media image that successfully promoted the Permian Basin Water in Energy Conference and generated interest and engagement among the target audience. This shows the importance of being able to separate personal beliefs from professional work and creating effective solutions that meet client objectives.
